It is the long, narrow receptacle which gives this plant the name of coneflower. The 1979 Nebraska Weeds refers to this species as `prairie coneflower` but WSSA correctly adds a modifier as the former name refers to the whole genus. The ray flowers can be partially to wholly red purple. The form of this species where the ray flowers are similar in color to the disk flowers which is sometimes called Ratibida pulcherrima.